Hurley’s maX Rewards and CAL's Sir Turtle Rewards Enables Point-to-Mile Conversions

Pictured from left are: Randy Merren, Director of Hurley's; Sir Turtle; and Paul Tibbetts, Executive Vice President of Commercial Affairs and Chief Financial Officer for Cayman Airways

JOINT PRESS RELEASE

Hurley’s maX Rewards Partners with Cayman Airways’ Sir Turtle Rewards to Enable Point-to-Mile Conversions

Grand Cayman, Cayman Islands – December 5, 2025 – Hurley’s, Grand Cayman’s leading grocery retailer, is proud to announce a groundbreaking partnership with Cayman Airways Limited (CAL), allowing members of the Hurley’s maX Rewards Program to convert their shopping points into Sir Turtle Rewards air miles - a first for the Cayman Islands.

This exclusive partnership marks a major milestone in local loyalty programs, connecting everyday shopping with air travel rewards, similar to the internationally acclaimed Sainsbury-Avios partnership. Through this collaboration, Hurley’s maX members can now turn their everyday grocery and partner purchases into flight opportunities with Cayman Airways - an award-winning airline internationally and a Best of Cayman gold awardee for Best Customer Service, Best Place to Work, and Best Cargo/Logistics. CAL was also a finalist for the Chamber's "Business Of The Year" award for 2025. 

Hurley’s maX points add up faster thanks to long-standing partner brands including C3 for home TV and Internet, Clean Gas for everyday propane needs, Quality Pharmacy for eligible prescriptions and health items, It’s Your Party for life’s celebrations, and Vital Yoga & Spin Bar for fitness and wellbeing. Now, those everyday partner-earns can be rolled together and converted into Sir Turtle Rewards Miles, helping members reach their next trip sooner.

Adding to the convenience, Hurley’s maX point conversions will take place directly through the Hurley’s maX app - winner of the CIMPA Best App Award 2024. The integration makes the process simple, secure, and seamless, allowing users to convert points into Sir Turtle Miles instantly with just one click.

“We’re thrilled to bring our customers this first-of-its-kind partnership in the Cayman Islands,” said Randy Merren, Director of Hurley’s. “Our goal has always been to reward our shoppers beyond the grocery aisles - and now, their loyalty can take them around the world. The fact that they can do it all through our award-winning app makes the experience even more rewarding.”

Cayman Airways' Executive Vice President of Commercial Affairs and Chief Financial Officer, Paul Tibbetts, said: "Cayman Airways is thrilled to partner with Hurley’s on this innovative and historic rewards initiative. This collaboration is a key part of an exciting new chapter for Sir Turtle Rewards - one that is focused on giving our customers more everyday ways to earn miles, as well as more meaningful and flexible ways to use them. By turning everyday shopping into rewarding travel opportunities, we are bringing the benefits of our loyalty program closer to home, and making them simpler, more accessible, and more valuable for our community. It is another clear step in our commitment to recognizing loyalty, expanding the opportunities available to members, and enhancing the travel experiences that our customers enjoy every time they choose to fly with Cayman Airways.”

The Hurley’s maX and Cayman Airways partnership officially takes flight on December 13th, 2025, when shoppers can begin converting their Hurley’s maX points into Sir Turtle Rewards Air Miles. To mark the occasion, Hurley’s will host a community launch celebration at its Grand Harbour location on Saturday, December 13th from 12 PM to 3 PM. Families and shoppers are invited to enjoy an afternoon of festivities, including kids’ activities, complimentary snacks, and the chance to win 50,000 Sir Turtle Rewards Air Miles—redeemable for two return tickets valued at up to US$5,000. Guests can also look forward to hundreds of spot prizes throughout the event. Learn more about Hurley’s maX Rewards at hurleys.ky/rewards or follow Hurley’s on social media.